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London is one of the world's great cities — a place where 2,000 years of history collides with a relentless cultural present. From the Tower of London and Buckingham Palace to the street art of Shoreditch and the independent theatres of Southwark, the city rewards every kind of visitor. The sheer range of things to do in London can feel overwhelming, which is why having a curated list matters. Whether you want world-class museums (most of them free), guided walking tours through the City of London, or immersive food experiences in Borough Market, London delivers at every budget and every pace. The city's neighbourhoods each have their own character — the grandeur of Kensington, the creative energy of Brixton, the literary lanes of Bloomsbury. Whatever you're looking for, London almost certainly has it.

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London's major museums — the British Museum, Natural History Museum, National Gallery, Tate Modern and V&A — are all free entry. The South Bank walkway, Hyde Park, and changing of the guard at Buckingham Palace are also free highlights.
Three to four days covers the major highlights comfortably. A week lets you explore neighbourhoods and day trips. Even a weekend is enough for a focused first visit to the top attractions.
Central zones 1-2 put you closest to major sights. Southwark and Waterloo offer good value near the South Bank. Shoreditch suits visitors looking for nightlife and independent culture.